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Tips to Keep your Business Afloat During COVID-19 Pandemic

It is clear that these are hard times for small and large businesses alike and what is worse is that some experts say that this is just the beginning. We do not know when this virus will subside or when things will get back to normal but we must ensure that we adapt to the current situation so that our businesses will not crumble. In order to ensure that businesses stay afloat during this pandemic, business owners and CEOs must reassess their strategies in order to weather the storm and come out strong.

Analyze your expenses critically This is the time to cut cost where necessary and limit spending. It is important to take a critical look at the finances of your business and consider how you can maximize your burn rate. Most likely there are areas you can reduce or eliminate spending but still running the business efficiently. As a CEO, keep in mind that you can’t run a successful business alone but now is the time to keep the structure as lean as possible.

Study your competition and do better You will find that many businesses are thriving in the midst of this pandemic, so it’s important to take some time to study what your competitors are doing, learn from them; enhance the knowledge and apply it to your business model. The key to business growth, after all, is to continuously strategize to keep up with the growth of your industry.

Take advantage of online courses available Right now, most of the worlds largest corporations have encouraged their staff to work from home and in retrospect, businesses have slowed down, leaving you with some extra time on your hands. Now is the perfect time to take that online course that will improve your skill as an entrepreneur and will also help with your business dealings. Most successful entrepreneurs are big on reading and doing research on market study and their competitors. With more time now, it’s best to keep reading and taking courses that could enhance your business in the grand scheme of things.

Birth a new business idea It can be challenging as a business owner to come to terms with the thought that this pursuit may have run its course. If that is the case, fear not, as many times the best ideas are birthed during a difficult or life altering situation and it’s safe to say that COVID 19 is both of these. The current times we are in is a great excuse for some introspection; do some research; look at the trends and study it and come up with great solutions for these times and then monetize it. For example, most companies have transformed their business into creating masks and face shields to be sold to the masses. Some entrepreneurs have taken on creative media, using social media and other online platforms to create business opportunities.

Keep your mindset right It is important to understand that we are in unusual circumstances, therefore a lot of things will seem difficult and scary. It is imperative that we treat this pandemic as a usual roadblock in the life of an entrepreneur. Understand that things will get back to normal and the things that are forever changed, you adapt to it like you always do.

Remember #TIGERTMTCares so its important to continue to play our part during this pandemic to ensure the survival of the people and our businesses.

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